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Effective Date: April 15, 2026 · Last Updated: April 15, 2026
This Privacy Policy describes how Updwell Homes LLC ("Updwell," "we," "us," or "our") may collect, use, disclose, retain, and protect information obtained through updwell.com (opens in new tab) and any related online service, form, portal, application, virtual-tour function, file-upload function, chat tool, text-message interaction, or other digital interaction that links to or displays this Privacy Policy (collectively, the "Website"). This Privacy Policy applies to Website interactions and online lead-generation, marketing, customer-service, and warranty-related processes, but does not necessarily govern offline interactions or separate privacy notices that may be provided in connection with employment, financing, home purchase, title or escrow services, warranty administration, vendor relations, or other services. By accessing or using the Website, you acknowledge the practices described in this Privacy Policy. If you do not agree, do not use the Website.
Relationship to Terms of Use. This Privacy Policy is incorporated into and is subject to the Updwell Website Terms of Use, available at Terms of Use. All capitalized terms used but not defined in this Privacy Policy have the meanings set forth in the Terms of Use. Any dispute arising out of or relating to this Privacy Policy or our data practices is subject to the dispute resolution, governing law, limitation of liability, and indemnification provisions set forth in the Terms of Use.
Depending on how you interact with the Website, Updwell may collect the following categories of personal information:
(a) Contact and Identifier Information, such as first and last name, email address, telephone number, and, where applicable, account credentials, property address, IP address, device identifiers, online advertising identifiers, and similar identifiers.
(b) Inquiry and Preference Information, such as community or communities of interest, requested appointment or tour dates, home preferences, lot preferences, move timing, and related inquiry information you choose to provide.
(c) Warranty and Homeowner Service Information, where the Website later permits warranty requests, homeowner-service communications, or related uploads, such as home address, service history, warranty request details, and uploaded photographs, videos, documents, repair records, and related correspondence.
(d) Internet or Network Activity Information, such as browser type, operating system, device type, pages visited, links clicked, session information, referring URLs, approximate geolocation derived from IP address, interactions with Website features, and interactions with marketing communications.
(e) Marketing and Preference Information, such as community interests, communication preferences, saved selections, campaign responses, lead-source data, survey responses, and similar preference data.
(f) Audio, Electronic, Visual, or Similar Information, such as call recordings where lawful, voicemail messages, chat transcripts, photographs, videos, and other files submitted through the Website or through integrated systems. Our Website may interact with assistive technologies (such as screen readers) used by visitors. While we do not use these technologies to identify individual users, we may collect de-identified data regarding Website compatibility with such tools to improve our digital accessibility.
(g) Inferences, such as inferences regarding likely interests, communities of interest, product preferences, timing preferences, and customer service needs.
(h) Sensitive Personal Information. Updwell does not currently seek sensitive personal information through general Website forms, chat tools, or ordinary Website functions. If Updwell later offers an authorized process through the Website for a disclosed business purpose, Updwell may collect limited sensitive personal information only to the extent lawfully permitted and reasonably necessary for that purpose. Users should not submit Social Security numbers, driver's license numbers, passport numbers, financial account credentials, payment card information, health or medical information, precise geolocation information, or other sensitive personal information through general Website forms, email, chat tools, or file-upload functions unless specifically requested by Updwell through a secure and designated process. If you believe you have inadvertently submitted sensitive information, please contact us immediately at updwelladmin@gmail.com.
Updwell may collect personal information: (a) directly from you; (b) automatically through cookies, pixels, tags, SDKs, log files, local storage, analytics tools, and similar technologies; (c) from advertising networks, social media platforms, referral sources, lead-generation partners, and data analytics providers; (d) from affiliates, contractors, vendors, service providers, transaction participants, and business partners; (e) from publicly available sources; and (f) from third parties involved in transactions, customer service, warranty matters, scheduling, financing-related inquiries, smart-home services, title and escrow processes, or related services where permitted by law.
Updwell may use personal information for the following business and commercial purposes: (a) to operate, maintain, secure, debug, and improve the Website and related systems; (b) to respond to inquiries, schedule appointments, provide tours, and communicate with prospective or existing customers; (c) to market communities, homes, events, promotions, financing-related offerings, and services; (d) to personalize Website content, advertisements, and user experiences; (e) to process and manage customer care inquiries and, where offered, warranty requests, homeowner support, and related service communications; (f) to maintain customer relationship management systems, lead tracking systems, analytics systems, advertising audiences, and internal business records; (g) to detect, prevent, investigate, and respond to fraud, security incidents, unlawful activity, or violations of agreements; (h) to comply with legal obligations, regulatory requirements, court orders, subpoenas, and lawful requests; (i) to enforce agreements, protect rights, resolve disputes, and defend legal claims; (j) to conduct internal reporting, auditing, quality assurance, and business planning; and (k) for any other purpose disclosed at the time of collection or with your consent where required by law.
The Website may use cookies, pixels, tags, SDKs, local storage, and similar technologies to remember preferences, understand traffic patterns, improve functionality, measure advertising performance, personalize content, and support advertising and marketing activities. These technologies may be used by Updwell directly or by third-party service providers that support website hosting and development, analytics, advertising and retargeting, customer relationship management, virtual tours, and marketing functions. Updwell currently uses or may use tools and services associated with providers such as OnRender, Meta, Google, HubSpot, Matterport, and other similar service providers used by Updwell from time to time. Meta, Google, HubSpot, Matterport, and other third-party names, logos, product names, and service names referenced on the Website, or herein, are the trademarks or service marks of their respective owners.
You can usually control cookies through browser settings and, where made available, through cookie preference tools on the Website. Blocking certain cookies may affect Website functionality. Updwell may honor consent choices and opt-out preferences where required by applicable law.
Updwell may disclose personal information to the following categories of recipients, subject to applicable law: (a) affiliates, parent entities, subsidiaries, and entities under common control; (b) contractors, vendors, consultants, hosting providers, CRM providers, analytics providers, advertising and retargeting providers, virtual-tour providers, scheduling providers, marketing providers, chat providers, mapping providers, insurers, warranty administrators, and other service providers acting on Updwell's behalf; (c) lenders, mortgage companies, title companies, escrow providers, brokers, design consultants, warranty vendors, smart-home vendors, agents, and other transaction participants where relevant to a requested service or transaction; (d) government entities, regulators, law enforcement, courts, opposing parties, insurers, and others where disclosure is required or appropriate to comply with law, respond to legal process, or protect rights or safety; (e) acquirers, investors, lenders, counterparties, or professional advisors in connection with a merger, sale, financing, restructuring, dissolution, bankruptcy, or similar transaction; and (f) other parties at your direction or with your consent.
Updwell does not sell personal information for money. However, some uses of cookies, pixels, analytics, and advertising technologies may be regarded as a "sale," "sharing," "targeted advertising," or similar activity under certain state privacy laws. Updwell may provide rights and choices regarding such activities to the extent required by applicable law.
If you provide a mobile number, email address, or other contact information, Updwell and its affiliates, contractors, and service providers may use that information to send transactional, service, appointment, customer-care, and marketing communications, subject to applicable law. Such communications may follow your submission of a Website form, tour request, text-message opt-in, or similar inquiry.
Message and data rates may apply. Message frequency may vary. Consent to marketing texts or calls is not a condition of purchase.
You may opt out of marketing emails through the unsubscribe process in the email. You may opt out of marketing text messages by replying "STOP," and where enabled, you may request assistance by replying "HELP." Even if you opt out of marketing communications, Updwell may continue to send non-marketing or transactional communications where permitted by law.
Updwell retains personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to respond to inquiries, maintain business records, comply with legal obligations, resolve disputes, and enforce agreements. In general, Updwell intends to retain Website lead data and similar Website-submitted information for up to twenty-four (24) months after the last interaction, unless a longer retention period is required by law, necessary to resolve a dispute, administer a transaction or service request, investigate an incident, or protect rights. If you enter into a purchase agreement or other formal agreement with Updwell, your data retention will be governed by the terms of that agreement and applicable law rather than this Privacy Policy. If warranty-request tools, homeowner-service functions, or file-upload features are offered in the future, information submitted through those functions may be retained for longer periods as reasonably necessary for administration, recordkeeping, compliance, or dispute-resolution purposes. Updwell may retain deidentified, anonymized, or aggregated information for longer periods to the extent permitted by law.
Updwell uses reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction. No method of Internet transmission or electronic storage is completely secure, and Updwell cannot guarantee absolute security.
You should use care when submitting information online and should not transmit sensitive information through general Website forms, email, or chat tools unless specifically requested through an authorized process.
The Website is not directed to children under eighteen (18) years of age, and Updwell does not knowingly collect personal information from children under eighteen through the Website. If Updwell learns that it has collected personal information from a child under eighteen without appropriate authorization, it will take reasonable steps to delete the information.
Depending on your state of residence, applicable law, and any available exemptions, exceptions, thresholds, and verification requirements, you may have certain rights regarding your personal information. Those rights may include the right to request access to certain personal information, correction of inaccuracies, deletion of certain personal information, a portable copy of certain personal information, a list of categories of third parties to which personal information has been disclosed in circumstances covered by applicable law, and the right to opt out of targeted advertising, profiling in furtherance of decisions that produce legal or similarly significant effects, or certain disclosures that may be treated as a sale or sharing under applicable law.
Where required by applicable law, you may also have the right to appeal a denial of a privacy request and to use an authorized agent to submit certain requests on your behalf.
Updwell will not unlawfully discriminate against you for exercising applicable privacy rights.
To exercise rights that may be available to you under applicable law, you may contact Updwell using the contact information below or by any privacy request mechanism Updwell may make available. Updwell may verify your identity and authority before processing a request and may deny requests to the extent permitted by law.
Except to the extent required by applicable law, the Website may not respond to browser-based "Do Not Track" signals.
Where required by applicable law, Updwell may recognize legally valid preference signals, including Global Privacy Control signals, as requests to opt out of targeted advertising, sale, sharing, or similar activities associated with the browser or device transmitting the signal. Updwell also uses a cookie banner or cookie preference mechanism where required by applicable law.
The Website may contain links to or integrate with third-party sites and services, including social media features, maps, chat tools, scheduling tools, mortgage or financing tools, payment tools, warranty systems, and other integrations. Updwell is not responsible for the privacy, data handling, or security practices of those third parties. You should review the privacy policies of third-party services you choose to use.
The Website is intended for use in the United States. Information collected through the Website may be stored and processed in the United States and in other jurisdictions where Updwell or its service providers operate. By using the Website, you understand that your information may be transferred to, processed in, and stored in jurisdictions that may have data protection laws different from those of your jurisdiction.
Updwell may revise this Privacy Policy from time to time. The updated version will be posted on the Website with a revised effective date. Continued use of the Website after changes are posted constitutes acceptance of the revised Privacy Policy to the extent permitted by law.
Questions, comments, and requests regarding this Privacy Policy may be directed to:
Updwell Homes LLC 890 Heritage Park Blvd Suite 104 Layton, UT 84041 Email: updwelladmin@gmail.com Telephone: (801) 784-9100